Why You Need Analytics for Your Marketing
Somoseo fights against click fraud with the help of advanced analytics software. What is click fraud and why should you care about it? That’s what you’re going to find out here so you’re not wasting your paid advertising dollars on clicks that come from bots, scammers, and competitors.
What is Click-fraud?
Click fraud is when people, bots, and/or competitors click your ads multiple times with the purpose of draining your ad budget. This is illegal and labeled fraud because it’s costing you quite a bit of money. For example, if click fraud was consuming 20% of your PPC ad budget, you could be re-allocating that money to a “profitable” ad campaign.
What is a bot?
A bot is a software program created to perform a specific task, in this case, to click on ads. Monitoring your site with analytics can show you what is going on and if fraud is happening.
How do I monitor for click fraud?
We use software that keeps track of what is going on with your website. This software tracks the IPs of people that are clicking on your ads. We can then block or redirect clicks after a certain IP clicks on your PPC ads multiple instances in a given time period.
What does this mean to me?
You can not rely on the PPC ad service you’re using to block bad traffic. Click fraud is costly, especially if you don’t pay attention to it. That’s why it’s a good idea to fight click fraud with analytics. There are tons of people online at any given time so there is no telling how many bots and people will try this with your ads.
Through our own research, we estimate that the average website generates about 30% “bad traffic” from non-targeted and irrelevant sources. If you have a large volume of traffic going to your website, particularly from paid advertising, there is a good chance you have bad traffic and may be a victim of click fraud.
In fact, if you are using online paid advertising to market your business or product, it’s highly likely you have bad traffic. If you would like to clean up your traffic and have more money in your advertising budget call us today for an Analytic Evaluation.