Fight Click Fraud With Advanced Analytics
It is now possible to fight click fraud with advanced analytics software. You might be thinking, “what is click fraud and why should I care about it?” That’s what you’re going to find out here so you’re not wasting money on clicks that come from scammers or competition.
Click fraud is when competitors or others click your ads multiple times on purpose so it costs you money. This is fraud because it’s costing you quite a bit of money since you are paying by the click. Think about what would happen if you were spending 20-30% of your PPC ad budget on this fraud? You could re-allocate that money to your ad campaign if you could just block people that are doing this to you. In addition, there is software, known as bots, visiting your site. There are some good bots and there are bad bots. Watching your site through advanced analytics can show you what is going on and if fraud is happening.
We use custom software to keep track of what is going on with your website. This software tracks the IPs of people that are clicking on your ads. We can then block or redirect clicks after a certain IP clicks on your PPC ads more than a couple of times in a certain time period. We can also block bad bots and any unwanted and untargeted traffic. This can make a huge difference in your conversion rates, in turn, getting more real customers and avoiding click fraud.
You can not rely on the PPC ad service you’re using to block bad traffic. Therefore, click fraud is costly if you don’t pay attention to it. That’s why it’s a good idea to fight click fraud with advanced analytics. Take control of your traffic and fight back against click fraud.
If you are ready to get started cleaning up your traffic, contact us today!