Importance of SSL Certificates

Recently Google has implemented a “secure” and “not secure” notice to its Chrome browser. For all web pages that require data input, an SSL Certificate (HTTPS) will show a “secure” notice. This was previously a requirement for shopping sites and stores that accepted credit cards. However, with increasing data breaches, SSL certificates are having a more significant role than ever before.

https example of a secure website notice

Example of a Secure Website Notice


Why is Google pushing SSL certificates?

HTTP web pages do not encrypt data, therefore leaving data exposed on public networks. (Such as Wi-Fi at coffee shops, libraries, and other public areas)

HTTPS, however, encrypts data so that it is not exposed in a recognizable manner. This has become increasingly important to Google but is really protection necessary for the public at large. Of course, this will not stop data breaches but will help increase security for the typical user.

What is in Google’s future plans for HTTPS?

For years there have been rumors of Google using SSL as a ranking factor. While they have yet to define this as true it does make sense as they are trying to improve the user experience. Some may remember “Mobilegedden” back in 2015 when Google decided that websites that were not “mobile friendly“ dropped dramatically in search results causing thousands of businesses to lose traffic and therefore customers.

How do I get an SSL Certificate?

Obtaining an SSL certificate will depend on your hosting provider. Companies like ParkSide Tech and SiteGround offer a free Let’s Encrypt SSL certificate. While other companies such as GoDaddy may charge around $90 per year for a basic SSL certificate. This has made a huge difference for people when deciding where to host a website.

For assistance with this process, contact your web developer or call Somoseo Digital Marketing for a free consultation.