8 Ways Companies Can Utilize Digital Marketing in 2024

A Closer Look at Online Marketing Strategies

In the year to come, some businesses will continue to do traditional marketing such as on billboards and television, but is it the most cost-effective form of marketing? More and more companies are adapting to the use of digital marketing to reach their audience. The digital era is vastly evolving and is one of the top trends today. In this article, we will point out the importance of digital marketing with 8 ways businesses can take advantage of it.

Content Marketing

Companies can take advantage of the high demand for digital consumption. A lot of companies have been investing in content marketing to further reach their customers. Promoting a company's product or brand through content marketing is excellent for gaining exposure. Content marketing can let you reach certain groups as it focuses on inclusivity. You can cover a wide range of races, religions, sexualities, and people with problems or disabilities. Written content online does not only generate a sufficient product or brand exposure, but videos such as vlogs (video blogs) are dominating the internet. Video, images, and infographics are all formats that should be integrated with content marketing. Adding video can increase traffic to a website and increase online presence and product sales. Taking advantage of content marketing is an excellent way to grow and expand in 2023.

Email Marketing

One of the most effective digital marketing strategies is email marketing. Email marketing is also one of the most common ways that companies take advantage of digital marketing. The popularity of using this method is on a steady rise, and it is considered as one of the highest investment returns for small companies. Global email users are also on the rise, and it is expected that there are over a billion users as of this date. The great thing about email marketing is that it can be managed and partially automated with email campaign tools.

Social Media

People spend a lot of time on social media. Advertising your company's products through social media is a great way to gain exposure and ultimately getting more customers. Most companies have at least a 20% allotment of their budget dedicated to their social media marketing. Social media can create opportunities to engage your customers and clients. There is a rising trend in customer retention through social media, so it is an excellent idea to get into this way of digital marketing for your company. In addition, social media can be integrated with your content and email marketing.

Search Engine Optimization

Search Engine Optimization or SEO is an important factor in whether a company or a business website would be visible to people using a search engine. More than 50% of business owners have invested in SEO, analytics, and social media. Taking advantage of search engine optimization will allow your company to control its presence online. Your company can be the top search engines for your brand and industry keywords, which will garner more clients and revenue.

Artificial Intelligence

Artificial Intelligence (AI) technology has been growing rapidly and will continue to expand in the coming years. One way to take advantage of this strategy is through chatbots. Chatbots are becoming a customer service standard for a lot of business websites and even social media. As AI technology improves through computer learning algorithms, chatbots can imitate natural human conversations in a precise way. Taking advantage of chatbots is a good way to reduce strain on your company's resources and manpower. You can let AI do its job without requiring any help from an employee or at least saving time with a prescreening process.

User Experience

A good user experience (UE) on a company website will engage customers and make services easier to obtain. Since there will be a rise in online product services and offerings in 2021, a good website user interface is key to retaining potential customers. As websites are evolving, people are setting high expectations of good online browsing experiences. If it is difficult to navigate or purchase from a website, people will move on to the next website. People expect the products and services that they see online will be organized, attractive, and fun to interact with. Companies can take advantage of digital marketing in user experience by analyzing their websites using reports such as Core Web Vitals by Google. It is reported that more than 50% of people will not buy on websites that are poorly optimized.

Voice Search

With the rise of voice assistant platforms like Google Home and Amazon's Alexa, Utilizing Voice Search for your company is ideal and can attract more customers. These AI voice assistant platforms rely on voice queries to serve their customers. As of today, almost half of the world's population uses voice search for their daily online needs. This user base is expected to rise in 2021, so it is best to take advantage of this digital marketing. Because almost all people have smartphones and internet connection in their homes, voice search is becoming very common. People are also busier than ever before, so voice search is a great help for them in their daily lives. They can search what they want, schedule appointments, check the weather, set alarms, and play music hands-free. It is also convenient as it can be done anywhere as they please.

Video Advertising

Online video platforms like Instagram, YouTube, and Rumble are a great way to utilize for your company's advertisements. These platforms are expected to rise in the coming years ahead. It is reported that about one-third of customers will buy an item after seeing a video advertisement. This shows that video advertising is influential in promoting company products. If you have interactive products like toys, makeup, and video games, video advertisements are excellent. It tries to engage would-be customers for the product that the company offers. Including video advertisements in your digital marketing strategy can make you rise to the top of the competition.

Choosing the Best Marketing Options for Your Business

There is no need to try and implement every type of digital marketing platform into a single strategy. These can be built separately or in a combination of two or more. To figure out what is right for your business call one of our marketing professionals today.