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Website Creation for Local Businesses

Our top-rated Arizona website professionals stay current with the latest web development strategies to maximize performance. We have a proven track record of building high-quality, optimized websites and SEO content for our client's companies. If you are looking for experienced local SEO professionals, contact us today for a free consultation.

We can discuss your goals and prepare a campaign strategy that will help you to successfully accomplish them. Many SEO companies today offer a variety of marketing services and SEO packages that can generate website traffic but do not have a plan for bounce rate, page speed insights, or conversions. At SomoSEO we build brands for a target audience, creating the best opportunities for a great ROI. Each SEO strategy and content marketing plan we create is specific to each customer.

Local Business Web Design Services For Growing Companies

Our primary goal as a web services company is to increase the quality and quantity of online visitors to your website, specifically from your local area, city, or region. We do this by leveraging online marketing, keyword research, and building listings for your business locations. These listings are called citations and include your company website, business name, address, and phone number (NAP). Citations are used on directory sites such as Yelp, YP, and Google Business Profile to name a few. Local SEO services will result in local search visibility through higher search engine rankings and an increase in online sales of your products or phone calls to your service.

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How to Create a Professional Website from Scratch

If you're considering creating a website from scratch, you probably already have ideas of what you'd like to achieve. However, as we all know, creating a professional website usually requires much more than  having a brilliant concept. You need to have the technical know-how to make it happen. In this article, we'll be walking through the basics of website design and development. First by understanding the user experience and getting your web hosting set up.  Then choose the right design and development tools. By the end of the article, you should have a basic understanding of all the components necessary to build a successful website from scratch. So, let's begin!

Quick Review of Key Points

There are many web design and development companies available online, so do your research to find one that fits your needs. Be sure to check customer reviews and portfolio samples before making your decision.

Web Design

When it comes to creating an effective website, design is of the utmost importance. A visually appealing layout and design can attract visitors, while a poorly designed website can quickly repel them. Good web design not only includes the aesthetic elements but also and how users can navigate the website. Responsiveness and loading speed are  important aspects when designing an effective website.

Visual Elements: Visual elements such as color schemes, typography, and images must used so that they reflect a brand’s message. This also helps stay pertinent to the subject matter of the website. A good combination of colors can create impactful visuals that influence viewers’ and encourage them to take action. The typography should be readable and consistent throughout the site without being overwhelming. Images should clearly portray the topic at hand and feature optimized sizes for faster loading times. The size, shape, color and visual style of icons should match with the theme of the website to keep it aesthetically pleasing.

UX Design: User Experience (UX) is one of the most important aspects of website design. It has a direct effect on how visitors interact with a website. This includes factors such as menus,  CTAs (Call-To-Actions), and intuitive navigation systems. All of which can to improve the user experience. Implementing these elements ensures visitors have a smooth interaction with .the website's content.

Having discussed many elements involved in good web design, we now move on to discuss how all these elements come together. We will be discussing Web Development in our next section.

Must-Know Highlights

When creating an effective website, both visual elements and user experience design should be taken into account. Visual elements should reflect a brand’s message. User experience design should  improve visitors’ interaction with the website.

Web Development

Web Development is the process of constructing a website from the ground up. It often involves the implementation of web technologies, software development, and design concepts. Depending on the complexity of the project and the skill level of the developer, there are many approaches to website creation.

One school of thought affirms that starting with a content management system such as WordPress is a great way to start out if the project. Utilizing a CMS platform gives developers the ability to create websites without having the knowledge of coding. Moreover, they also allow existing content to be used on websites with relative ease compared to creating sites from scratch.

However, some experienced web developers feel that it is best to avoid CMS systems as much as possible. They believe their bloat and slow performance could degrade the user experience. Building websites from scratch provides the developer control of website performance. The goal is that users don't become unengaged by slow responses when loading pages or images. 

In conclusion, it is important for web developers to have the knowledge for successful website development. This understanding should enable them to make well-informed decisions. Whether using CMS offerings or writing code from scratch depending on the desired outcome. 


Coding is a crucial step in any website design – it is the actual code that transforms all of the ideas you have created into functional features. It’s also important to keep in mind that coding doesn’t have to be done from scratch. There are many coding languages and applications, including HTML, CSS, JavaScript, and PHP that you can use with relative ease to complete your project.

One of the advantages of learning to code from scratch is that you will gain an intimate understanding of how websites work from the ground up. This can help you identify bottlenecks and other issues quickly when testing your website. Furthermore, depending on the content management system (CMS) being used, knowing how to code may allow for additional customization and even automation of regular tasks. There are free online courses on coding for those looking for a new career or side project. All you need is a computer, an internet connection, and an interest in being a web developer.

On the other hand, coding from scratch is more time-consuming due to having to build and test each line of code. Additionally, coding errors can be costly in time and resources. With limited resources, coding could result in problems meeting deadlines or exceeding budgets. 

Finally, testing is an essential part of developing a successful website. Before releasing it to the public, websites need to be tested; discussed further in the next section.


Testing is extremely important when it comes to website design and development projects. It ensures you have an organized, streamlined, and efficient website that works. After all the coding is complete and everything looks great from a design standpoint, testing is needed to ensure that the website truly functions as intended. This means eliminating any bugs or errors that may be present.

There are a few ways to go about testing. Some developers prefer to use manual testing, which simply involves going through each page of the site manually and trying out all the features and functionality. Manual testing is useful in catching small details that can often be overlooked with automated testing.

On the other hand, some developers choose automated testing, which involves using specialized tools to run tests on the website. Automated tools can help detect more serious problems such as slow loading times, security issues, and mobile compatibility issues. It’s also quicker and more efficient than manual testing.

Ultimately, it’s up to the website designer and developer to decide which type of testing is most appropriate for their project. In some cases, both manual and automated testing may be necessary for comprehensive coverage.

Now that we've discussed the importance of testing, let's move onto the next step in creating a professional website from scratch: the website development process.

Website Development Process

Website development can be broken down into a number of distinct stages: planning, design, programming, testing, and launch. The process of website development consists of each of these stages coming together to form the finished product. It is important to understand each stage in order to create a professional website from scratch.


The first step in any website project is the planning phase. This is when you determine what your website should look like, what it should do, and how users will interact with it. At this stage it’s important to think about how the website should be organized and what features should be included. It’s also important to consider user experience and how people will interact with your website on different devices and platforms.

This stage usually involves setting goals for the website, creating a timeline for completion, defining technical requirements, and writing out detailed user stories. During this stage some decisions may be made between assigning tasks internally or working with an outside agency or contractor to help with the project.


The design phase is when you translate your planning ideas into visual elements for your website. This includes creating mockups for how the user interface should look and creating logos and other graphics if needed. Sketches are often used in this phase as well, in order to guide the development of wireframes used in the programming stage. Once finished with the design process, you usually review it with stakeholders before moving onto programming.


Planning is essential for creating a professional website from scratch. Having a well-thought-out plan allows the website designer and developer to articulate the purpose of the website, create an efficient workflow throughout the design process, and anticipate any potential obstacles when launching. It's important to identify the right tools (especially considering resources needed and overall cost) that will best help reach the goal set for launching the website. Additionally, developing a timeline and setting milestones are important for staying on schedule.

When deciding how to approach planning a website from scratch, it is important to consider whether it would be most beneficial to hire a professional web designer and/or developer. A professional may have a better knowledge of available design tools, greater experience with coding, or insight into best practices that could help shape the planning process. Outsourcing can save time in the long run by avoiding trial-and-error development and potential reworks of certain aspects of the site down the line; however, it can also be more expensive due to fees associated with hiring an outside source.

At any rate, having a plan in place is critical and should include all steps necessary to build a successful website. Once that step has been taken care of, web designers and developers should move onto mobile website design & development - which entails understanding mobile users’ user interface expectations and different navigation habits compared to those on desktop computers.

Mobile Websites

Mobile website design and development is essential for businesses in the 21st century. It is no longer optional to have an accessible and optimized website on mobile devices, as more and more online traffic comes from users utilizing smartphones and tablets. In order to create a successful mobile website, developers must consider usability, user experience, and other factors while they are designing and developing the site.

Usability should be a priority when designing a mobile website, as this can help ensure users can navigate the website easily. Additionally, a user interface should be taken into consideration when developing a mobile website. The goal should be for all content to be accessible to large audiences on any device that supports web browsing. Achieving this requires a combination of good design, development techniques, and UI implementation.

Another important factor is page load time; if your site takes too long to load, then users will likely leave it before seeing any content. This can be avoided by optimizing images and code on the page, in order for the page to load quickly. UX design is also crucial for a successful mobile website. Calls-to-action, form elements, menus, navigation bars, search fields – all should apply to the best practices of UX design so that users can quickly interact with website content and find what they are looking for without difficulty.

Some also debate whether businesses should develop native apps instead of or alongside their mobile websites — due to ease of use — while others argue against it as it may cost more than a mobile-friendly website development budget allows for. Regardless of the side debate, native apps use different technologies, such as Swift/Objective-C for iOS devices and Java for Android devices, which allow them to access certain device features; this does not mean that websites cannot be used — but there are limitations since they may only access device features through web APIs.

Now that we have discussed the essentials of mobile website design & development, it's time to focus on how these efforts reward businesses in terms of marketing potential: The next section will discuss the benefits of Website Design & Development services and how they can maximize brand visibility and reach potential customers across multiple channels.

Benefits of Website Design & Development Services

The development and design of a website are integral aspects to success. Fortunately, there are numerous options for creating and developing any type of website that fits one’s needs. The benefits of investing in website design and development services, however, can be even more rewarding than simply creating a site on one’s own. Professional website design and development services provide access to greater expertise, modern techniques, up-to-date technology, and professional advice.

To begin with, using the services of web developers ensures that the end product really reflects the company or business it stands for. Professionals are highly knowledgeable about their field and have experience in many different niches. This enables them to customize the site according to industry standards so that customers will recognize its authenticity and trustworthiness. Furthermore, professionals use specialized tools and advanced coding methods, which often result in better performance as well as greater aesthetic appeal.

Moreover, experienced web developers offer additional advantages such as SEO optimization, which can help generate more traffic to the site and attract potential customers. They are also adept at creating links between the various pages of the website, optimizing images and content, managing multimedia files, providing technical support whenever necessary, integrating plugins into the site in order to improve functionality, and ensuring security measures throughout processes.

On the other hand, some may argue that investing in website design & development services is rather expensive in comparison to attempting to create a site on one’s own via free website builders available online.. However, when considering all the possible benefits which professional web designers can bring to the table - such as access to more expert knowledge, more modern techniques of development, up-to-date technology usage, enhanced security measures & user experience optimization - it easily trumps what could possibly be achieved on a tight budget by oneself.

In conclusion, investing in professional website design & development services comes with plenty of advantages for any individual who wishes to have an online presence for their business or any other purpose. From customized design options to optimizations for both search engine visibility and user experience; from increased security measures to expert advice; these services provide everything required for a successful “from scratch” website build.

Having discussed the importance of investing in high-quality website design & development services for businesses & individuals alike, let us now move towards examining their conclusions in our next section.

  • A recent survey conducted by Hubspot found that nearly 70% of organizations reported increased conversion rates after using improved website designs.
  • According to MarketWatch, businesses earned an average of $38 return on investment for every dollar they spent on website design in 2019.
  • Research from Neil Patel suggests that 66% of consumers judge company credibility based on the overall aesthetics of their website.


When creating a website from scratch, there are a number of elements to consider. Understanding the target audience, designing a look and feel that appeals to them, creating an optimized website that works on all devices, and laying out an effective navigation structure are key components to ensuring success. In addition, building in optimization for search engines, incorporating dynamic content elements throughout the site, and developing back-end solutions that provide advanced features and functions can help create a professional website.

Overall, it’s important to recognize the need for ongoing support with any website created from scratch. By factoring in the budget for updates and maintenance over time, the website will remain current, more secure from hacks and other malicious activity, and have the opportunity to be updated with new features as needed. This can ultimately enhance user engagement and provide added incentives for visitors to return time and time again.

In conclusion, website design and development offers many opportunities for those looking to create a professional website from scratch. Starting out with well-researched goals and objectives will ensure success when working with an experienced team of web designers, developers, copywriters and marketing professionals who can bring their talents together to produce the desired outcome—a professional website ready for launch. If taking on the challenge of managing the project alone or with someone else, the journey will require dedication and commitment. With proper planning in place and guided steps taken along each stage of the process, though, it is achievable.

Responses to Common Questions

How is website designing and development different from web programming?

Website design and development refers to the process of creating a website from scratch, while web programming involves writing code to build out the functionality of a website. Website design and development includes all aspects of making a website, from planning its structure and design, to the actual coding for layout and elements. It also deals with creating visuals and a user experience that is pleasing to look at and use. Web programming focuses solely on coding, such as writing HTML, CSS, JavaScript, and other programming languages. While designers may code as well, they more often create mock-ups or prototypes rather than complete products. Both roles are essential for creating successful and well-rounded websites, but each one has its own distinct purpose.

What skills are needed to design and develop an effective website?

To successfully design and develop an effective website, a variety of skills are necessary. The most fundamental skills include knowledge of HTML and CSS, both of which are essential for creating structural elements and providing styling for the website. Additionally, familiarization with JavaScript is important for creating interactive features and dynamic content on the site. Understanding database technologies like SQL is also necessary for implementing database-driven functionality. Beyond coding skills, creativity and an understanding of user experience (UX) principles are essential to producing an effective website. A good designer should also be comfortable working with various graphic design tools such as Adobe Photoshop and Illustrator in order to create visually appealing websites. Lastly, knowledge of SEO practices can come in handy when optimizing the site for search engine visibility. Considering all the factors, it may be appropriate to hire a web design company for web design services.

What are the key components of design and development?

The key components of website design and development are the following:

1. Domain Name – This is the first component of a website and it's usually an address such as your business’s name, dot com. This provides customers with an easy-to-remember way to find your website.

2. Website Hosting – This is the server from which your website can be accessed. It needs to be reliable and secure, as it’s responsible for keeping your website up and running.

3. Design – The look and feel of your website is determined by its design, which should be tailored to attract visitors.Layout and navigation should also be taken into consideration when coming up with a design.

4. Content Management System (CMS) – This typically involves adding pages, media and content to the website which visitors can see, access and interact with. Popular CMS platforms include WordPress and Drupal.

5. SEO Optimization – Search Engine Optimization (SEO) is essential for making sure that potential customers can actually find your website in a search engine like Google or Bing. You will need to optimize both on-page elements (such as page titles and content) as well as off-page elements (which includes link building).

6. Website Security – This is a crucial element for any online business, as protecting user information is paramount in the modern digital age. Implementing the latest security measures such as firewalls, SSL Certificates and secured databases should help keep hackers at bay.

7. Testing & Maintenance – Your website should constantly be monitored for crashes or bugs, and updated regularly in order to maintain its performance over time. Carry out regular tests to ensure everything continues to run smoothly.