Review and Reputation Management Tips
Ask for Customer Reviews
The best time to ask for a review is as soon as a customer buys your product or service. It is likely that this is the time when they are most excited. At that moment, capture that excitement and make the process as easy as possible.
Getting reviews from previous and current customers by providing incentives. This could be free prizes, information, or discounts. Re-energize people about their experience, remembering why they bought your product or service.
Check Your Brand
Most people see this as a mundane task that they do not have time for. Yet, there is a simple tool to watch content that could save your reputation. And better yet it’s free and you may already have access to it. If you already have a Google account search for “alerts”. It allows you to receive a notification every time you get reviews or mentions your name or company name.
Respond to Reviews
Responding to reviews shows that you care about people’s experiences. It may also give you an opportunity to diffuse a negative situation. Of course, if the review goes unanswered for a long period of time you may lose that opportunity.
Ok, some of you might be thinking, these are great tips but… “I need help now not 6 months ago!”
My guess is if you are still reading this you are looking to squash some negative reviews or content. So here is what you need to know about the process of Online Reputation Management.
HOW TO DEAL WITH NEGATIVE REVIEWS
Have you ever had an irate customer? They seem to be having a bad day and decide to lash out at your company or organization. Online reviews can make or break your business these days, particularly if you don’t have them. People are looking at Google, Yelp, and Amazon for reviews to see where they want to spend their money.
Unfortunately, negative reviews and content are almost impossible to remove from the internet. This is where online reputation management comes into play. I must warn you that ORM is one of the most advanced thus most expensive forms of SEO.
You should also know that ORM moves negative content down in search results. This pushes it to later pages, but it does not delete anything. The best thing you can do is prevent negative reviews and content.
You can not remove information, but you can bury it under new information. This process is an advanced SEO strategy that is time-consuming. It can be expensive and usually requires a non-refundable upfront payment.
You should also know, this process will only work for minimal negative content. If you have a steady stream of bad reviews or your reputation has gone viral in the news, ORM will not help you.
In closing, online reputation management is not for everyone and is not as easy as it sounds. So consult with one or more ORM professionals before diving in.
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