Organic search results must be your priority today. Over 70% of clicks come to sites that use SEO-friendly techniques to communicate value.

When your site ranks higher in the search results, you’ll drive more traffic because the expertise and value communicated through optimization provide value to website visitors.

These optimization tips can help you rank better, improve results, and get closer to your overall goals.

1. Optimize Your Site for Mobile Visitors

Mobile SEO makes your website look usable and feel practical to people on smartphones and tablets. With three-quarters of consumers shopping from mobile devices today, it is crucial to first focus on this optimization effort.

Over half of your visitors are less likely to engage with your company if they have a poor mobile experience.

The process of increasing your rankings begins by improving your site speed. This factor entered search engine consideration in 2018, although visitor intent can supersede it. If two pages of equal value receive a comparison, the faster one gets a better ranking. 

The site should also be responsive. When it detects the browser and device a person uses, the information automatically formats to the optimal display for that individual.

2. Reduce Display Obstacles for All Visitors

If your website is needlessly slow, your bounce rate will continue to grow.

Most people focus on content when optimizing their websites. It would be best if you concentrate on the elements that create slow loading times.

You can take several steps to improve page speed loading times on all devices. Most websites could benefit from at least one of these processes to improve their ranking.

          Minimize HTTP requests from images, scripts, and stylesheets.

          Upgrade web hosting structures to accommodate more information.

          Enable browser caching for static files (HTML docs, CSS, JavaScript) to make them easier to access.

          Remove unused or unneeded plugins to conserve resources.

3. Improve the User Experience

Visitors leave websites with valuable information when the user experience is complicated or confusing. Optimizing your menu, navigational system, and content can provide more value while improving individual responsiveness.

One of the fastest ways to make your site more SEO friendly is to increase your white space. When there is more room around your titles and text, it makes the UX feel fresh, open, and modern. Although it requires more space and scrolling, the benefits typically outweigh any potential negatives.

4. Call People to Action

Visitors respond to visual cues when pursuing critical information. That’s why the top search results get the most clicks!

You can improve your SEO by incorporating this concept into the website’s calls to action (CTAs). When you have an exact word, graphic, or icon of an appropriate color, your conversions may rise by 10%.

What is the best color for a checkout button? The answer depends on your brand’s personality and the action you want someone to take.

Mozilla uses a green button for its CTA, giving users the impression of “going” to something valuable. Netflix uses red to help match their branding while causing the eye to stop at that point to read the text naturally.

“Join Free for a Month” is what the Netflix button says. Does that phrase have value? Absolutely!

What could your website say in a similar way?

5. Evidence of Expertise

We live in a world where people can pretend to be anything or anyone online. Your brand must prove its value because saying that you’re an expert isn’t valuable.

Some companies produce endless content pages that show off their intelligence and experience. It may be more SEO-friendly to provide access to positive reviews.

When you receive a positive review, you’re telling other customers and the search engines you keep your word. A value proposition isn’t any good if it’s a broken promise!

Even if you receive a poor review, responding with professionalism to explain the situation can give your site an SEO boost.

Let’s be clear: a review is not the same as a testimonial.

Testimonials help create interest for a website. Visitors want current reviews from unbiased sources before they’ll become a customer.

Adding an outgoing link to Yelp, Google My Business, and similar sites can give your rankings a useful boost.

6. Take Advantage of Text Definition

Adding links to a page is an instruction you give to each visitor. It says, “I want you to click on these words.”

Drawing attention to the link is a critical design component of an SEO-friendly website. Using different colors or underlining the area attracts the attention of the reader immediately.

The best color to use is blue, with an underline, because the average visitor immediately recognizes this combination as a link.

Your link length can be an issue. The best ones to use within the body of content include anchor words related to the keywords used in your optimization campaign.

Instead of saying, “Click here,” try using, “Discover more SEO-friendly tips here,” to encourage visitor movement.

Please remember that having internal links to different parts of your site is as critical as linking to outward expertise.

7. Stop the 404 Errors

A soft 404 error indicates to a website visitor that the page they want doesn’t exist. When someone clicks on a link or image, they expect the navigation to work.

Most 404 errors are merely annoying. You may not be able to fix all of them since an incorrect URL can produce one.

It is the direct clicks that lead to this issue that is problematic for your optimization efforts. Because there is no value in disruption, having multiple problems in this area can dramatically reduce website rankings.

The fastest way to check for 404 issues is to set up a website with Google Webmaster tools. If you don’t have the time for that right now, try using a free checker to see what might be lurking.

Since you won’t stop all 404s, having a useful page that gets visitors back to where they want to go can effectively reduce bounce rates due to this issue. 

8. Offer Consistency

From an SEO-friendly standpoint, consistency’s definition refers to your global site design. Everything should match.

          Heading Sizes

          Font Selections

          Colors and Button Styles

          Design and Illustration

          Photography and Digital Graphics

The entire experience should feel cohesive and intentional. If drastic changes occur between pages, it can lead to confusion and a loss of trust.

You’ve probably encountered this problem on websites before. If you did, the question you immediately had was, “Did I click on something wrong?” or “Am I in the right spot?”

Most visitors will give your site the benefit of the doubt if they encounter small inconsistencies. If the issue is severe, they’ll leave because there isn’t a value proposition worth reviewing.

If visitors don’t find value in what a site offers, neither will search engines.

Try to keep your pages following a familiar pattern. That way, no matter where someone clicks, they know that they’re still on your site.

9. Address Your Content

Bill Gates wrote an essay in 1996 entitled, “Content is King.”

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting,” he wrote. “No company is too small to participate.”

The issue for most optimization efforts is that the domain begins with excellent content before addressing visitors’ structural needs when visiting a website.

World-changing content can’t change the world if no one can access or understand it!

Everything must work together to create the value propositions needed for a rankings boost. Design aspects, responsiveness, mobile optimization, and all of the other steps must be available to the site.

Once you’re ready to create royal content, its structure must receive some consideration.

          Large content blocks are challenging to read for the average person.

          Jargon and expert terms are useless if the visitor doesn’t understand them.

          Dynamic elements use titles, subheadings, and design to emphasize specific sections.

          Bullet points are useful for breaking up specific topics of interest.

When you create content, focus on value first. The days of putting in keyword densities, sentence structures, or term placement are gone.

Your content must answer the questions of the search term provided by the visitor. If you can do that consistently, your rankings will improve.

Finish this process by reviewing your meta descriptions and tags for each page. A small blurb that reinforces your value can encourage a click when your site may not be in the top position.

Are You Ready to Begin Your Optimization Journey?

Starting the journey toward an SEO-friendly website can feel intimidating or overwhelming. That outcome happens when someone looks at the entire process as a single step.

The reality of modern SEO is that daily improvements create meaningful value. Each update indicates to the search engines that you’ve added something important to your site.

Some steps are a one-time job. Others require ongoing review and updates to be effective. When you get everything right, your SEO-friendly website has the potential to dominate your industry.

Are you ready to get started?