How to Select A Scottsdale SEO Agency
Not all online marketing companies are the same. In fact, most only specialize in a single aspect of marketing, which may or may not benefit your business. Many web design companies claim to offer “SEO services”. Sometimes this is a website plugin that does very little for your SEO. Every service we offer increases search engine traffic to your website. Our web design service incorporates SEO and user accessibility.
Once website structure and accessibility are complete we can begin the next phase. This may include brand building, link building and/or running ads. It will vary for companies based on the industry, region, and competition. We complete a thorough needs and competition analysis to determine the best strategy.
While SEO and paid advertising can work in conjunction, SEO is foundational long term. The goal of marketing is to make your business more profitable with the marketing budget that is available.
Regardless of the field of your business, your competition is either using organic SEO and paid advertising or they’re considering it.
The question is how will your company benefit from SEO results? We offer an answer that you might be obvious: hire a Scottsdale SEO agency. We service all Arizona and are focused in the greater Scottsdale area.
The SEO Process
WEBSITE STRUCTURE (ON-PAGE)
There are many areas to enhance a website for SEO. Site Structure, interlinking, metadata, and titles to name a few. All these things take time, and time is money. We are happy to assist you with these for your existing website or build a new website.
What if you can start off with an SEO and user-accessible website? We offer web design packages with SEO and accessibility in mind. Our websites are structured for speed, mobile, and maximizing growth. When combined with our SEO services, its easy to achieve front page search results for your brand and industry keywords.
BRAND BUILDING (OFF-PAGE)
Where are you on the internet? Where are people looking for? Do you show up in search results for your brand, even if its misspelled? Being in all the places people are looking for you is a key strategy for getting ranked in search engines. Whether it’s a business directory or niche category, your presence is important.
Building links is one of the most important, yet difficult, parts of SEO to implement. In fact, this is also where most of the expense lies. Link building takes tremendous effort and must be done strategically to be effective.
Ok, so now your branded and people can find you. But what are they finding? What are people and your customers saying about you? Getting reviews is the key to having a positive online reputation. Start asking your satisfied customers to review your business.
The main benefit of online marketing is being able to see and measure results. Using analytics you can predict trends and make improvements over time. This is something that is unheard of in traditional marketing.