SCOTTSDALE SEO AND WEB DESIGN EXPERTS

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Top-Rated Scottsdale SEO Company

Scottsdale local SEO company experts stay current with the latest SEO strategies and data to maximize the exposure of local businesses. We have a proven track record of building high-quality, optimized websites and SEO content for our client's companies. If you are looking for experienced local SEO professionals, contact us today for a free consultation. We can discuss your goals and prepare a campaign strategy that will help you to successfully accomplish them.

Many Scottsdale SEO companies today offer a variety of marketing services and local SEO packages that can generate website traffic but lack the expertise to plan for bounce rate, page speed insights, or conversions. At SomoSEO we build brands and SEO campaigns for a target audience, creating the best opportunities for ROI success. Each SEO strategy and content marketing plan we create is specific to each customer.

Testimonials

Terry P. testimonial

Terry Penner

Excellent agency! Our old website was boring and dry. Now we have a terrific website that will be interactive for both patients and referring offices. They are there with every question we have, and explain things so that I can understand what and why. 5 stars all around and I would recommend it to anybody looking for website design.
Jason B. testimonial

Jason Bressler

I highly recommend working with the team at Somo SEO. They are extremely committed to exceeding each client’s expectations and to supporting the business community.
Rachelle and Isreal have the knowledge and experience for helping local businesses grow. Contact Somo SEO today, you’ll be glad you did!

Local Business SEO Services For Scottsdale Arizona Companies

Our primary goal as a web services company and SEO consultant is to increase the quality and quantity of online visitors to your website, specifically from your local area, city, or region. We do this by leveraging online marketing, keyword research, and building listings for your business locations. These listings are called citations and include your company website, business name, address, and phone number (NAP). Citations are used on directory sites such as Yelp, YP, and Google Business Profile to name a few. Local SEO services will result in local search visibility through higher search engine rankings and an increase in online sales of your products or phone calls to your service.

Looking for a Local SEO Consultant in Fountain Hills?
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How We Can Help Your Business

Web Design

Website Performance

Search Engine Optimization

Content Creation

Link Building

Social Media Optimization

Mesa notary search engine results page
Mesa wedding DJ search engine results page
Mesa carpet cleaners search engine results page

What Is Local SEO?

Local SEO is a search engine optimization (SEO) strategy that helps a business gain visibility of local search results on search engine result pages (SERPS). It is estimated that over 70% of all searches are generated through Google.

Searchers can be frustrated with the ads in the top listings and will immediately scroll to maps and organic listings. Often there are images, videos, and questions with answers in local search results about a store, product, or service. There are a number of techniques marketers can utilize to provide local SEO solutions to help achieve your business goals.

Local SEO is effective for most business owners in or near a community of consumers. A good approach to understanding the trends in your city or region is to check out the competition. Look at reviews to see if they have good customer service and if they are using internet marketing to target audiences. There are often signals that a competitor has hired a marketing agency to create ad campaigns or complete SEO work. This may be a sign that it's time to consult with a Fountain Hills marketing company about options such as search ranking (SEO Scottsdale), online advertising (PPC), email marketing, social media marketing, and online reputation management.

What Does a SEO Specialist do?

A local Scottsdale SEO agency or specialist improves website rankings for SEO clients on major search engines, such as Google, Yahoo!, and Bing. The specialist utilizes on-page optimization to produce relevant search results and a good user experience, growing website traffic and brand awareness. The provider or marketing firm will often have knowledge, advice, and recommendations about multiple platforms. Here are just a few.

  • Wordpress SEO
  • Ecommerce SEO
  • Amazon SEO
  • Shopify SEO
  • Mobile Marketing
  • Press Releases

What’s Included in Local Business SEO Services?

Scottsdale business SEO services include optimizing and managing business information for citation directories, aggregators (like Foursquare), social profiles, and Google maps listings.

Using best practices for website structure and optimization, not shady SEO tactics, will enhance site performance and ranking results. In order to establish relevance, identifying and implementing entities that align with the content and categories is essential. Also, there should be customer support and feedback provided through reports. When set up properly, Google analytics provides free data about traffic and website visitors.

Some Scottsdale business owners will benefit from press releases, online advertising (PPC), social media marketing, email marketing, and online reputation management, in addition to their SEO campaigns. A good marketing company will identify the local SEO needs and make accurate recommendations of which platforms to utilize.

How Much Does SEO Cost?

The cost of local SEO services can vary depending on the business niche, location, and competition. However, it comes down to the marketing budget of the business. Some businesses can only spend $900 a month, while others can spend $5000. When working with the right local SEO company, a better budget can get faster results.

How Long Does it Take for SEO to Work?

On average, it takes 6 to 9 months to see valuable ranking results from local SEO services. In less competitive niches, SEO efforts may show results as early as 3-5 months. SEO service results grow over time, so the results in 12 months should be considerably better than 6 months. The search volume, size of target audiences, conversion rates, and customer service are all factors that affect the time it takes to rank.

Web Performance

Content Strategy

On-Page

Link Building

Brand Building

Scottsdale

Maximizing Your Website Performance with Technical SEO

Before beginning any local SEO or web design project we complete a thorough technical SEO audit and website analysis. With an existing website, we determine if the technical and fundamental aspects that search engines like Google desire are functioning properly. For new website design projects, these elements will be automatically implemented as part of the site build. 
Core web vitals example

Core Web Vitals

Web Vitals is an initiative by Google to provide web developers with essential metrics for a healthy site. The primary web vitals are Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Web Vitals will help you understand how your site is performing and where you can make improvements.

Largest Contentful Paint

Largest Contentful Paint (LCP) is an important performance metric used to measure how long it takes for the main content of a page to load. LCP is a good indicator of how user-friendly a page is and can be used to improve the speed and efficiency of a website. A fast LCP is essential for a good user experience, especially on mobile devices.

First Input Delay

First Input Delay (FID) is a metric that measures the time from when a user first interacts with a page to when the browser begins processing that input. In other words, it measures the delay between the user providing input (e.g. clicking on a button) and the browser responding to that input (e.g. displaying the next page). FID is important because it is one of the key factors in determining how responsive and user-friendly a website or app is.

Cumulative Layout Shift

Cumulative Layout Shift (CLS) is an important metric for measuring the quality of user experience on a website. CLS measures the sum total of all individual layout shift scores for every unexpected layout shift that occurs during the entire lifespan of a page. A high CLS score indicates that users are having a poor experience on a website.

Content and Keyword Research is the Pillar of SEO Web Design

The first step to successful content is developing a keyword-oriented strategy. Stuffing the most popular search keywords does not yield rewarding results. The strategic use of semantic search keyword variations, LSI keywords, and topic relevance is required for Google search results.
The latest Google search algorithms attempt to provide results based on user intentions. The use of reliable and dynamic online tools to find the right keywords is critical. An accomplished Mesa SEO expert will use these tools to develop the proper keyword strategy by design.

Keyword Strategy

The best keyword strategy advocates the importance of search keyword research. Targeting relevant keywords that have search traffic will help your local SEO keyword research achieve your marketing objectives. Somoseo’s local SEO professionals know the science of keyword research to bring higher rankings.

Content is King

When creating online content for a website, focus on search quality and relevancy. Providing information that people are looking for and providing value is the goal. Making a positive impression on people and search engines will generate natural engagement. The way readers are interacting with your content is vital. Fresh, engaging, accurate, and well-organized content communicates and motivates people to take action based on search results.

What drives people to your website?

The content titles and clarity are what motivate people to visit your website. The content you create needs to convey the essence of the problem they are trying to solve by your design. The purpose of your site determines the type of content you must develop. People search online to get answers and find solutions to their problems. When creating online content for your website, think about the questions your prospects would ask. If the content answers their questions and brings value to them, you can attract clients to your business site. One way to do this is to Google search a question and see what else shows up.

Where to place keywords in your content?

Content creation and keyword placement must complement each other to bring internet traffic, generate clients, and increase revenue. Your advertising content might be fresh and engaging. You might have also done enough research to find the right keywords. However, your content should be keyword optimized to achieve the expected internet search results.

SEO experts use keywords in meta descriptions, title tags, article titles, and naturally throughout the content. The natural insertion of keywords is the key to driving Google traffic and influencing readers.

To optimize a website to generate more clients, hire a trusted and experienced Mesa SEO firm. By developing a well-thought-out content and keyword search marketing strategy, a skilled Mesa SEO expert can help you stand out among the competitors with internet advertising.

Your website content strategy is a critical planning step for search engine optimization. It directly relates to website architecture, content management, and communication with the online user.

On-Page SEO is the Foundation of Your Web Presence

The two main goals are to optimize the content for both search engines and website visitors. Both of these goals are crucial for your local SEO ranking to increase business success. An optimized website will have a better rank in Google’s page results. When a user visits your webpage, the user experience will determine how long they stay.

While search algorithms are always changing, the fundamentals of website development structure remain. Yet, there are many ways to implement on-page optimization strategies. Our thorough On-Page Optimization strategy consists of these key design elements.
 
  Keyword research
  Website Structure
  Content Strategy
  Speed Optimization

When implemented correctly, these elements provide exceptional rankings and a great user experience. Our team will perform thorough research and put together a targeted keyword strategy. Once we define a strategy, our experts will lay out the site structure and create a content strategy. Afterward, the website will be tested and optimized for speed and mobile responsiveness.

Benefits for Your Business

Boost organic traffic that will drive visitors to your website.
Increase conversion rate by providing an excellent user experience. The focus is to maximize every visit.
Enhance the click-through rate with proper titles, site descriptions, and relevant content.
Brand awareness ensures greater visibility and credibility. We build your branding so that you dominate your brand and build trust with search engines like Google.
Attracting local customers with Google local search through map listing and organic geographical searches.

The benefits of on-page SEO for your business are many. Our SEO experts will ensure that your website is optimized for peak performance. This is the first step to establishing a powerful brand online and taking your business to the next level.

There are many areas to enhance a website for search engines such as Google. Site Structure, interlinking, metadata, and titles to name a few. All these things take time, and time is money. We are happy to assist you with these for your existing website or build a new website.

What if you can start off with an SEO and fully accessible website? We offer web design packages with SEO and accessibility in mind. Our websites are structured for speed, mobile, and maximizing growth. When combined with our Mesa SEO services, it's likely to achieve front-page Google search results for your brand and industry keywords.

Quality Links are Endorsements for Your Website

Building links is one of the most important, yet difficult, parts of SEO to implement. In fact, this is also where most of the expense lies. Link building takes tremendous effort and must be done strategically to be an effective.

Link building is like telling search engines, like Google, who knows you and what they know about you. Relevant and established links say that you can be trusted, while irrelevant spammy links can actually hurt your site rankings.

Link Types

The different types of links are inbound, outbound, internal, and external links. A link or hyperlink is a clickable object on a webpage that leads from one page to another. They mainly appear as texts, images, or buttons.

Inbound links are links that are coming from other websites into your website with a different domain name.
Outbound links are from your website that direct you to another website or domain.
Internal links are links between pages within the same website or domain.
External links come about mainly if a webpage is created to have more than one domain.
In the SEO field, link building is one of the most difficult tasks, since links can build or destroy an SEO campaign. So what is the importance of link building? First, we have to understand what link building is. Link building is the process of acquiring hyperlinks from other websites into your own. Links make it easier for users to go through a website.

The most important aspect of link building is that it helps a user discover new web pages on a website on the internet. If you create quality hyperlinks, your page can likely appear first in most search engines.

Components of a Link

Link building creates relationships that lead to referrals and traffic to your business. The link referral location indicates the URL to which the link is pointing. The link’s anchor text is what users can see on the page and click on to see what is contained in the link.

Internal links that link one domain to another domain but on the same domain. They are mainly used for website navigation.

External links to other sites are considered as third-party votes by Google and other search engines.

Backlinks are a link from one page to another on a website. Backlinks create and add relevance to a page. Another importance of backlinks is that they provide more authority than weak pages, known as page-level authority.

In conclusion, it is clear that all these forms of links co-relate to determine a website or page’s quality. It is only a matter of being aware of what content to involve in the yurt page and how you want it to work. Link building plays a significant part in SEO.

Build Your Brand with SEO, Social Media, and Video

Where are you in Google search results and social media? How are people looking for or finding you? Do you show up in search results for your review stars and reputation management brand, even if it's misspelled? Being in all the places people are looking for you is a key strategy for getting ranked in search engines. Whether it’s a business directory or niche category, your presence is important.

Reviews

Ok, so now you are branded and people can find you on Google, but what are they finding? What are people and your customers saying about you? Getting reviews is the key to having a positive online reputation. Start asking your satisfied customers to review your business.

Finding the Right Local SEO Company for Your Business

When people are looking for products or services, they may range from dozens, hundreds, or even thousands of sources in your market. That's a lot of competition, but there is an opportunity to make an impact with SEO. Taking the steps toward SEO implementation is a small risk to increase your ranking position and gain prominence in your market. We can help, give us a call to get started.
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